While using a trademark does not necessarily require a formal registration, there are several benefits of going through the formal process. You can do it yourself, of course, using an online application. The ideal method, though, is to hire a business lawyer to help you. A professional can help with the search process (to make sure the trademark doesn't already belong to another business) and handle all of the necessary paperwork, such as information about your business, your product or service, and of course what type of Trademark you want.
First, it's important to define what a trademark is. It can be a name, symbol, phrase, logo, symbol, badge or image that is used to identify your business. It is used to represent a product or business and distinguish yourself from other organizations.
Protection of your Intellectual Property (IP)
One of the main benefits of having a registered trademark is that is protects your IP, or intellectual property. No other business or individual can use your TM. If they do, you have the legal right to take court action with a cease order. As owner of the trademark, you have proprietary rights throughout the commonwealth of Australia.
Informs the Public of Your TM Ownership
Having a registered trademark informs the public and consumers in general, that you own this particular symbol, stamp or word/phrase. It lets everyone know that they can no longer use it. If they do, they must attach the trademark symbol to it.
Add Credibility to your Brand/Business
Having a registered trademark lets the public know that you are not a fly-by-night organization. You are here to stay, to provide consumers with a quality product or service, and provide the ultimate in customer service. Over time, the public will come to recognize your trademark with your business and you'll become a household name.
Easier to Expand in other Countries
Once you have your trademark registered in Australia, your business lawyer can help you expand into other countries if desired. The application process will be slightly easier because you already have an established TM to work with.
Some of the most successful companies in the world have trademarks and have become household names. It didn't happen overnight, of course, but having a business lawyer from a firm like Anthonys Solicitors by your side can speed up the process. If you want to add credibility to your brand, expand to other countries and have a symbol or slogan that is all your own, consider registering a trademark.